Control Freak..

.. an insult often meted out by my now estranged wife - usually after I didn't immediately yield to her petulant demands for 'more stuff' or a change in my behaviour. Hypocrisy or irony? You decide.

Emperors new cloths Fevertree tonic etc.. part 2

Vindicated !

This weeks 'Savvy Shopper' on channel 4 declare Fevertree as a triumph of seductive marketing (my my Emperor how fine you look in your exquisite new clothes).. A blind tasting however put the fizzy quinine water on level pegging with Tesco's own brand retailing at 1/7  or if you prefer 14% of the cost.