Real Men 'Moisturise'..

Err, no they don't.  Real men wash with soap, and if the occasion demands use shampoo on their hair -  the stuff you buy in a mahoosive bottle from Savers/Wilkinsons for 99p. So Mr Nivea no amount of adding 'for men' as a postscript to your girly product advertising or using stern-faced males models (probable queers) with tattoo 'sleeves' will convince middle-England otherwise.