Latest in the '..but I saw you coming' brands - FeverTree tonic. Here's an excerpt from the 'About Us' section of the web-site:-
'Following a 'tonic tasting' on the US market, Charles Rolls - who built his reputation running Plymouth Gin - joined forces with Tim Warrillow, who had a background in luxury food marketing..
Yeah - that figures, bunch of arse. I did try some - tasted like tonic water.
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