'Aspiration'

This seems to be the word of the past decade and one which I have no truck for. Maybe it's only me but
this word (I can't bear to repeat it) seems to carry many connotations that I despise. Somehow it is different to mere ambition which indicates a willingness to work hard and acheive ones goals. Aspiration (aargh, there I've said it) to me is success at any cost, it's an avaricious word that 'thrusting' people seem to cling onto. At one point a local estate agent was trying to promote a developement of flats - they called them apartments of course - with the by-line 'Aspiration has a new meaning - 'The Winchester Edifice' or some such nonsense. Anyway I hate it and all those people who wish to 'aspire' to anything - especially if it's a black German executive car...